Monday, February 23, 2009
Chocolate Event Details Set
SFMV Members and Friends are invited to the Mansion View Inn, 2035 Collingwood, at 7 PM on Tuesday March 3rd to meet Enrique Cerda, a member of the Kallari Association in Ecuador, whose Kallari Chocolate bars were recently launched at Whole Foods stores in the U.S. Cerda will be traveling with a translator, Rebecca Roebber, an intern from the University of Oregon
The Kallari Association is a cooperative of over 850 Quichua families in Napo Province in the Ecuadorian Amazon. Recognizing that most of the profit is to be made from sales of chocolate bars, not the cacao beans, the Quichua people created a cooperative where they would have more control over revenues. The Kallari Association, with its self-reliant governance and innovative economic model, is nothing short of revolutionary in the global chocolate industry. Cacao production provides the Quichua people with a viable income so they have the economic resources to resist logging their forests or succumb to the short-term riches offered by petroleum extraction. A full 100 percent of profits from sales of the chocolate bars are returned to the Kallari Association.